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NORTHICA

NORTHICA Re-Branding Category Graphic Design Date October, 2020 Client Northica Flower shop Northita Florists is a...

Details

NORTHICA

Re-Branding

Category Graphic Design
Date October, 2020
Client Northica Flower shop

Northita Florists is a European style floral and fine gift boutique,
specializing in custom floral designs for special occasions. They also offer
flowers for all occasions and a large variety of exotic orchids, bonsai, and
tropical plants.

Goal

To re- design current brand and create a modern looking design that targets the younger audience.

Challenge

To maintain brand guideline since it is an old famous store

Process

For the typography , I used Kashmir that is a fantasy script font . Kashmir has excellent legibility characteristics in its letter forms for elegant logo designing.

For the website and brochure I used Franklin Gothic

 

Style Guide

Print

Label / Package

Print Ads

Flyer ad (8.5×11″)
Business Card (2×3.5″)
A-Frame Stand (24×36″)

Digital Ad

Instagram

Web Design

Home page / Contact /About
Responsive

Accessories

Mug / Pin Button / Apron

Timeline: 3 weeks

Programs Used: Adobe Illustrator, Adobe XD, Adobe Photoshop

Timeline: 4 weeks

Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe Indesign