CHOKI

CHOKI Marketing Package Design Category Graphic Design Date Septemper, 2019 Client Choki Co. Choki is Swiss...

Details

CHOKI

Marketing Package Design

Category Graphic Design
Date Septemper, 2019
Client Choki Co.

Choki is Swiss Classic chocolate bars,comes in 3 different flavours.

Dark Strawberry,Dark Chocolate , Roasted Almond

Goal

To develop a brand name, logo, and style guide that is consistent throughout all packaging, with two different package size

Challeng

To develop three types of products (i.e., three chocolate flavors) and to maintain brand consistency across all areas of the packages while adhering to packaging guidelines.

Process

Throughout the packaging designs, I created abstract shapes and lines for the pattern to match the organic feel of the brand. I went with a monochromatic colour scheme to keep the designs clean, subtle, and sophisticated. Each chocolate flavor has its own set of tones based on one colour.

As for the typeface, I used a combination of sans serif and serif fonts: Source Serif Variable for tittle for a more classy feel, and Montserrat for the informational text for its high readability and legibility. it also has some humanist features that portray a soft, organic feel.