REMI
Restaurant Menu
REMI
REMI Restaurant Menu Category Graphic Design Date August , 2020 Client REMI Restaurant REMI is a...
Category Graphic Design
Date August , 2020
Client REMI Restaurant
REMI is a simple and unwavering commitment to new food, service, and perfectly cooked steak.
Goal
To design a digital and print menu that caters to a more high end customer base
Challeng
To include all required content (starters, mains, features, desserts, and wine) in the print and digital menu design while taking into account the restaurant’s dim lighting condition.
Process
To match the sophisticated feel of the restaurant, I created a clean layout and composition with abstract illustrations of waves throughout the menu. I also took advantage of negative space to provide greater breathing room in between the menu items, overall improving the reading experience for customers.
For my colour palette, I chose a rich red accent colour as well as warm secondary colours to match the intimate lighting atmosphere. Red also tends to increase heart rate and stimulate one’s appetite.
Style Guide
Print Menu
This tri-fold menu uses a white background with rich accent colours for contrast and increased readability.
The double-sided wine inserts are kept separate to reflect the seasonal drink offerings.
Digital Menu
Because the restaurant is primarily open in the evening, the iPad version uses the rich blue colour as the background as it is better suited for the dim lighting conditions. I also used ample negative space to account for the user’s hand and fingers while navigating on the tablet.
Accessories
Chef apron, and coaster
Timeline: 3 weeks
Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe Indesign