NATORI

NATORI Marketing Package Design Category Graphic Design Date Jan , 2021 Client Naturi Co. Label design...

NATORI

Marketing Package Design

Category Graphic Design
Date Jan , 2021
Client Naturi Co.

Label design for beauty brand called Natori. This is a set of 3 body splash,and 3 bath bomb containing peony, jasmine and lavender natural scents.

Goal

To create a modern yet playful skincare packaging design that targets the younger audience

Challeng

To maintain brand consistency by adapting the different pattern designs across multiple packages

Process

For the packaging design, I created colourful graphic patterns against a white background to portray the brand as being simple and clean yet fun at the same time. These bold patterns were inspired by the Memphis style and created to differentiate from conventional skincare brands that often use white and pastel in their design.

For the packaging colour palette, an array of bright colours were chosen for a more playful and bold feel. I chose a light turquoise for the overall brand colour to increase recognizably of being a skincare brand.